So, I’ve been doing this Internet Marketing thing for almost 2 years now. I started early in 2009 with The Niche Blogger, and progressed from there, starting my grouping of Halloween websites that June. Along the way I’ve joined The Wealthy Affiliate, bought One Week Marketing, and even picked up a lot of information on offline marketing, which is supposedly the next big thing.
You know what I’ve learned in nearly 2 years? I need to learn to focus. I have a wealth of information on my computer (and in memberships) but I’m not taking advantage of it. I have enough information to be successful, but I’m not. And it’s my fault.
Welcome to Option 2 of finding a costume to promote in the costume website market. If you’re looking for option 1, it’s here. I consider this the backwards way to finding niches, although it works pretty well. Usually I end up adding a few websites to my Go Daddy domain purchases because I’ve stumbled across them this way.
I know I shouldn’t assume, but for this article, I’m assuming you’ve read at least the beginning of option 1. You should know about BuyCostumes and why I use that website, and you should be at least vaguely familiar with the Google Keyword Tool. If this makes no sense, I suggest you go read option 1, at least the first few paragraphs.
Time for more Online Marketing babble. This one’s about keyword research, specifically the research I do for my Halloween websites. It’s pretty close to what I’d do for a normal niche blog, the only difference being how I check the competition. Even that’s a minor difference.
For this post, I’ll show how I find my first set of costume options. I’ll make a second post about how I find additional costume options, and then I’ll show how I register domains. So, two options and a tutorial on registering, and then I’ll probably go back to blogging about food and trucking for a while.
First, I go to BuyCostumes. Why BuyCostumes? Because Commission Junction is easy to get accepted into, and the BuyCostumes program is auto-accept. So, I don’t have to apply and hope I’m accepted.
Welcome to the second part of my keyword research. You can use this tutorial for both article and website keyword research, although I’m writing this with Constant Content in mind, although it works for articles and PLR as well, and websites, although you’ll want to look for different numbers.
In Part 1, I looked at finding topics to write about based on things you like. I used my friend and her German Shepherd to come up with the option of “German Shepherd trainers” as a topic to write on. In this part, I’ll discuss why we narrow down topics, and then go into 3 other possible sources for finding topics to write about.
Why Narrow Things Down
Keyword research is one of the most valuable things you can do when you’re trying to make money online. It also applies if you’re trying to put up a website for your business and get it where people searching can find you. But there’s a lot of different trains of thought on how to do keyword research. No one uses the exact same approach.
I was recently told about a website called Constant Content, where writers can put their work up to be purchased, and people looking for custom written content can go and purchase it. It’s more expensive than buying PLR, but often cheaper than hiring someone to write your articles. I suggested this site to a couple friends, and offered to help with topics if needed. One of them responded, saying she’d welcome the help with choosing topics. She’s also willing to be my guinea pig, so I’m using her.
Ultimately, PLR and Constant Content articles are similar in theme. So, you can take what’s here and use it to write PLR, Constant Content articles, or even apply it to keyword research for article marketing, or for website building, like I do. Continue reading
So, I’m a member of the Wealthy Affiliate (review here), and I logged in the other day to see they’d chosen one of my blog posts as “Blog Of The Day.” Surprised me, but I think it’s largely a random process. I’d gotten some comments in my blog post, so I decided to go into a little more detail about why I have 72 costume websites planned.
I wanted to use examples, so I chose my worst performing site, and my best performing site from last year, so I went to Commission Junction to pull up the statistics. And I got a bit of a surprise.
I broke down and bought a whole mess of domain names the other day. They’re all for Halloween costumes, so I can build up a bunch of websites like I did last year. Unlike last year, I plan on having more than seven websites.
Least year I made seven websites, each centered around a specific type of costume. I was working as an affiliate for an on-line costume shop, and so when people visited my page, clicked on the links, and then bought anything from this shop, I got a commission. By November 1, 2010, I had made $140.12 off my sites. I thought that was pretty good, but I hadn’t counted on any sales that happened after Halloween was over.
The end result was my 7 websites made about $200 when all was said and done. That means they not only paid for the cost of the domain names, but seven websites have paid for my website hosting for an entire year. Sure, it’s a break even point, but I was so new at Internet marketing that I think I was lucky to even manage that much.
The second program I joined was The Wealthy Affiliate University( WA or WAU). I’d joined a mailing list, and the gal who ran the mailing list really liked The Wealthy Affiliate, so I looked into it. I wasn’t sure I wanted to join, because I was paying for Amy’s program at the time. The price wasn’t bad back then, under $40 a month, or $29 a month if you paid up front.
I stopped waffling when they said they were going to increase the price. It’s a common internet marketing tactic, “Better join now, the price is going up SOON!” and I dismissed it for a couple days, until I got an email from them (I’d signed up for their mailing list too), and they set a date and said the price would more than double. So, after talking it over with Pet, I pulled the money out of savings, and purchased the year in advance.
The first program I’d signed up for was The Niche Blogger, by Amy Bass. I never really went looking for Internet Marketing information, instead, I found her by way of Dave Ramsey. This post is really long, if you’re somewhat familiar with this program, skip down to the numbered list, and take peek at my pros, cons, and how I’ve personally done with it.
I’m big into being debt free. It still hasn’t happened for me, but I know if I apply myself, I will become debt free before long. I’d read Dave Ramsey’s Total Money Makeover book and was looking online to see how other people managed to get debt free. I stumbled across a blog Amy had been writing, about her becoming debt free. She and her husband had $72,900 in debt, and her goal was to find as many ways as possible to make money so they could pay it all off in 2 years or less. Through a lot of trial and error, she did it, paying of the debt earlier than the 2 years she’d set as a goal.
I have a short attention span. I didn’t used to, but the more time I spend on the computer, the more I find that I can focus great for only a little while before I find some tangent to go wander off with. Sometimes it gets really, really aggravating.
I realized exactly how scattered I’ve gotten in the last year when I went looking for some PLR that I’d downloaded. If you’re not familiar with PLR, it stands for public label rights, and it’s pre-written articles on topics that you can post online as your own, rewrite, or compile into books or other useful things. I’d just started work on a new site, and I wanted some of the PLR I’d downloaded so I could use it after I rewrote it.
I found an ebook that I’d downloaded this spring, about creating $5 a day niche websites. I’d downloaded it, glanced at it, and then promptly ignored it. And after I read it, I ditched my article hunt and decided to work on what the ebook suggested.