Keyword Research Basics – Part 2

Welcome to the second part of my keyword research. You can use this tutorial for both article and website keyword research, although I’m writing this with Constant Content in mind, although it works for articles and PLR as well, and websites, although you’ll want to look for different numbers.

In Part 1, I looked at finding topics to write about based on things you like. I used my friend and her German Shepherd to come up with the option of “German Shepherd trainers” as a topic to write on. In this part, I’ll discuss why we narrow down topics, and then go into 3 other possible sources for finding topics to write about.

Why Narrow Things Down

Why do we narrow down topics when we’re writing to sell? Wouldn’t it be more beneficial to write a more general article, liker training your dog, and then try and sell it? Why be specific?
The folks looking for your articles are looking for specific articles. Their website might be aimed at training German Shepherds. They might be devoted to selling compact fluorescent light bulbs off Amazon. They might be selling a weight loss ebook. Whatever they’re selling, they want an article that’s tailored to that. And, unless they buy full rights to your article, they’re not going to be able to edit it to make it more generic.

To give you an idea of what people are looking for on Constant Content, here’s some specifics from the requests: claymore swords, metal detectors, portable shelters for dogs, best skiing in British Columbia. These are all fairly specific. Writing about a Katana, or your favorite tent is not going to sell to the authors looking for specific articles.

That’s not to say you can’t use generic to your advantage. If you’re writing an article about German Shepherd Training, you could also use the Google keyword tool, and look up dog training. With a little looking, “dog training and obedience“ looks to be a winner. That’s nice and generic, you don’t have to use your German Shepherd as basis for that. That’s good, if you don’t happen to have a German Shepherd tucked away somewhere. And if you do, for the love of Pete, let them out! They’re smart and going to eat your favorite shoes because you tucked them away somewhere.

So, in short, you narrow down topics to appeal to specific buyers.

3 Sources to Get Inspiration

Creative folks get inspiration from lots of places. Internet Marketers often get inspiration while looking around online. So, we’ll do the same. Here are 3 places that you can browse to find some inspiration about what to write about.

1. PLR Websites
PLR stands for Public Label Rights. They’re essentially pre written articles (or blog posts or ebooks) that you can purchase and then do multiple things with. You can rewrite them, put your name on them, and repost them on the internet. They’re very popular with Internet Marketers who don’t have time to write their own content, and can’t afford to have someone ghostwrite specific articles. In fact, if you like to write, setting up a PLR website isn’t a bad idea.
You can Google “PLR” and find hundreds of sites featuring PLR on every topic, for pretty cheap prices. Some of it is better than others, so you have to be careful with what you buy. But, you’re not here to buy.
You want to look through their sites, and see what they have as PLR downloads. Those topics are often the host selling niche markets Internet Marketers like. So, when you get to a PLR store, take a look. Often you’ll find a lot of weight loss, exercise, green living, dog training, electronics, top gifts, and business. These topics area always popular.
Here are two of my favorites.
Net PLR is run by a woman I know online named Ruth. We met in the Niche Blogger forums. She sets up a nice offering of PLR in a variety of topics. If you’re interested in what PLR looks like, visit her site. If you sign up, she’ll send you a new PLR article once a week. So, you can get an idea of the current topics that are selling, and see what well written PLR looks like.
PLR Mini Mart is run by Tiffany Dow, who was once a ghostwriter for the “gurus” of Internet Marketing. She’s set up a large store full of many PLR articles. The only complaint I have about her site is it’s not categorized very well. Once you get to the topic “PLR Articles” you pretty much have to scroll through the list, or use the search to find what you want. But, you can use the search to see if anything that you’re interested in writing about is on her site as PLR. If it is, you can bet it’s a good topic.
Also, Tiffany offers up a course called the PLR ATM, which is an ebook devoted to setting up your own PLR store and making money that way. It’s $27, which I think is a steal, and it covers a lot of why PLR is a good option. The short explanation: You might get $30 for an article for one person, but you might bundle it with 4 other articles and sell it for $5, and sell 50 copies of that bundle. So, you’d make $50 for the article, and have the potential to use it over and over again.

2. Amazon.com

Amazon.com Amazon is an absolutely fabulous place to find out what people want. Find any category you want, and browse by best sellers. I went to “Sports and Outdoors – Exercise and Fitness” and then chose “Strength Training” from the menu up top. From there, I scrolled down and that the portable chin up bar, and the shake weight were some of the top sellers. Now, I know NOTHING about either item, but I’m sure someone else does, and they could write an article about it. Hell, they could even write a review about the portable chin up bar, without mentioning the brand specifically, and someone who wants to be an affiliate could buy that article and use it by inserting their own links in it.
Check out Amazon, what’s best selling is what people are into, and what Internet Marketers are looking for. They’ll pay for that information.

3. Clickbank
My last stop for items is Clickbank. I like Clickbank because they have a number of products. The problem is, everyone and their dog can sell on Clickbank, so there’s a lot of crap. Eventually, if something doesn’t make a sale, it gets delisted. But, there’s a lot of products around hot niches here.
You can use Clickbank’s Marketplace to browse. Just follow the link there, or navigate to it from the main page, by using the link at the top of the page. You’ll see a whole mess of topics on the left side. For fun, let’s click on one, and check it out.
I clicked on “Green Energy” and was given 3 subtopics: alternative energy, conservation & efficiency, and general. I chose alternative energy, and I see I’m given 80 results. Well, green living is popular right now.
There’s a whole bunch of options, so how do you see what’s popular? We sort them. There’s a dropdown box at the top of the results; right now it says “Popularity” but we want it to switch to “Gravity”
What is gravity? It’s that mystical force that keeps you from spinning off this ball of dirt, silly.
Okay, joking aside, gravity, in a Clickbank way, means how many affiliates have sold a product in the last 8 weeks. The number is between 0.1 and 1, and the more recent it is, the higher the number. A higher gravity means more people selling that product, which can translate into more buyers for your articles.
Clickbank Marketplace
So, the the product with the highest gravity in this category is a solar and wind power product. Well, that opens up a whole slew of options: solar power, professional installation of solar power, wind power, build your own wind power, solar hot water heaters, etc. So, you have a whole bunch of potential topics.

There are my three suggestions. If I found something interesting there, I would probably run it through the Google Keyword Tool, and find a couple of terms that have good search results (10,000-60,000) and good search results on Google (at least 500,000) and use them.

If you’re not sure how to write articles that marketers will want to buy, I’ll be writing a post on that as well, very soon. So keep your eyes open.